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SPSS Conjoint - SPSS
Easily discover what people value
SPSS Conjoint gives you a realistic way to measure how individual product attributes affect consumer and citizen preferences. With SPSS Conjoint, you can easily measure the tradeoff effect of each
attribute in the context of a set of attributes - as consumers do when making purchasing decisions.
When you use both conjoint analysis and competitive research for your product, you'll be less likely to overlook product dimensions and more likely to develop products and services that sell.
Answer your critical questions:
- What product attributes do my customers care about?
- What are the most preferred attribute levels?
- How can I most effectively perform pricing and brand equity studies?
You can answer all of your questions before you spend valuable resources trying to bring successful products or services to market. Use SPSS Conjoint
to ensure you spend your efforts on products or services that have the best chance to succeed.
SPSS Conjoint has the procedures you need to conduct product and service planning:
- Orthoplan
- Plancards
- Conjoint
Back to SPSS Add-on Modules page.
Back to SPSS Base page.
Back to SPSS software main page.
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