Answer Tree Capabilities
Spot important segments and patterns easily
Answer Tree's
intuitive diagrams ensure you can see the outcomes you care about. Because the diagrams display a snapshot of the segments, patterns and relationships in your data, they enable you to confidently make decisions.
You don't need to be a specialist to get results in Answer Tree. You can automatically generate trees all at once. Or interactively create trees by identifying the factors yourself to work with
groups as they are formed.
As you look from the top of your tree to the bottom, each branch represents the next-best predictor. Each node represents a unique segment enabling you to see the groups in your data.
Answer Tree's model-building features help you quickly reach results:
- Get the best fit for your models - choose simple defaults or fine-tune results with expert model-building options.
- Clearly see results - collapse and expand branches without having to delete branches in your tree.
- Zoom to specific nodes of interest to better manage large trees.
- Uncover more details for deeper understanding of each node using summary statistics, gains charts and evaluation graphs.
- Present results using a variety of formats - see everything you need to know about your nodes using dynamically linked bar charts, summary statistics and a data viewer.
A financial services company uses Answer Tree to determine the best loan candidates. The
information highlighted in gray shows the target variable, "payback," the percentage of people who repaid a previous loan. Answer Tree determined 75 percent of the people in this segment
will repay loans. By focusing on the segment that includes the highest percentage of people who pay back loans, the company can decrease exposure to debt.
Download SPSS Answer Tree brochure (PDF file - zipped) for additional information. This brochure describes how you can use Answer Tree to target
the right people more effectively. By revealing segments, using one of four scalable decision trees, you can predict how groups will respond to your promotions and programs.
Download SPSS Answer Tree What's New brochure (PDF file - zipped). This document describes what's new in Answer Tree 3.0 and compares Answer Tree 3.0 with previous versions.
Back to Answer Tree Capabilities page.
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